Janice Lin, Executive Director
Janice brings more twelve years of experience in clean energy strategy and market development, and more than two decades of general corporate strategy experience to Strategen. During this time she has advised a diverse range of clients including renewable energy equipment manufacturers and service providers, large corporations diversifying into clean energy, and real estate developers building sustainable communities.
Janice co-founded the California Energy Storage Alliance (CESA) in 2009, and currently serves on the Board of Advisors for the Energy Policy Initiatives Center (EPIC) and the Energy Storage Committee of Joint Venture Silicon Valley. Janice is also a Member of the Advisory Council of the German American Chamber of Commerce. Prior to founding Strategen in 2005, Janice held several senior management positions with PowerLight Corporation (now SunPower Systems), including Vice President of Product Strategy and Vice President of Business Development. During her tenure at PowerLight, Janice led initiatives in product and new market strategies, business development, regulatory affairs, strategic partnerships, investor relations, and customer finance.
Janice holds an MBA from the Stanford Graduate School of Business, a BS from the Wharton School, University of Pennsylvania, and a BA in International Relations from the University of Pennsylvania’s College of Arts and Sciences.
Don Liddell, General Counsel
Don is the General Counsel of CESA and a principal of Douglass & Liddell. Don provides legal and government affairs support for CESA's regulatory and legislative advocacy in all forums. In addition to CESA, he is in private practice as an attorney focused exclusively on energy law. Don was Assistant General Counsel of Sempra Energy, where he was dedicated to all aspects of its unregulated companies, including renewable power contracting and power plant development, wholesale and retail power marketing, and energy services. He co-founded CESA with Janice Lin in 2009.
Don received an LL.M from the London School of Economics, a J.D. from the University of California Hastings College of the Law, and a B.A. with honors from San Diego State University.
Chris Edgette, Senior Advisor
With over a decade of experience in renewable energy and corporate strategy, Chris advises CESA on matters related to market development and organizational growth. For the last several years, Chris has specialized in grid storage markets, applications and value propositions throughout the electric power system, assisting a variety of global companies to evaluate appropriate market entry.
Giovanni Damato, Market Analysis Manager
Giovanni lends his analytical expertise to a wide variety of industry stakeholders as they make critical strategic decisions about storage markets, including the integration of storage with renewables. Giovanni played an integral role in CESA’s efforts to amend the SGIP, where he helped build the business case for the inclusion of energy storage as an eligible technology.
Cedric Christensen, Director of Operations and Development
Cedric leads operations and development. Prior to CESA, he was General Manager for Agrion - a global network of Fortune 500 companies focused on Energy and Sustainability. Former United Nations Strategy Consultant with extensive international experience including missions with UNDP in Ecuador, the Global Environmental Fund and Ubifrance, French embassy trade office. Cedric received his Master's Degree from Sciences Po Paris.
Alex Ghenis, Senior Analyst
Alex began working in energy storage through his passions for tackling climate change and improving infrastructure resiliency. His work includes policy and economic research, analysis, and synthesis; public education; and drafting of regulatory filings for CESA. Prior to CESA, Alex address internal sustainability efforts at the Environmental Protection Agency's Region 9 offices, and has experience in a variety of disability policy, advocacy, and education positions. Alex received his Masters in Public Policy from the Goldman School of Public Policy at UC Berkeley and a Bachelors of Arts in Geography from UC Berkeley.