Janice Lin, Co-Founder and Executive Director
Janice Lin brings more than two decades of experience in clean energy strategy, market development, and corporate strategy to Strategen. During this time she has advised a diverse range of clients including renewable energy equipment manufacturers and service providers, large corporations diversifying into clean energy, and real estate developers building sustainable communities.
In 2014 Janice co-founded the Global Energy Storage Alliance (GESA), an international non-profit organization, and currently serves on the Board of Directors and as Chair of the Executive Committee. Prior to that Janice co-founded the California Energy Storage Alliance (CESA) in 2009, and currently serves on the Board of Advisors for the Energy Policy Initiatives Center (EPIC) and the Energy Storage Committee of Joint Venture Silicon Valley. Janice is also a Member of the Advisory Council of the German American Chamber of Commerce, the UCSD Strategic Energy Initiatives Advisory Council, and Chair of the annual Energy Storage North America (ESNA) conference.
Prior to founding Strategen in 2005, Janice held several senior management positions with PowerLight Corporation (now SunPower Corporation), including Vice President of Product Strategy and Vice President of Business Development. During her tenure at PowerLight, Janice led initiatives in product and new market strategies, business development, regulatory affairs, strategic partnerships, investor relations, and customer finance.
Janice holds an MBA from the Stanford Graduate School of Business, a BS from the Wharton School, University of Pennsylvania, and a BA in International Relations from the University of Pennsylvania’s College of Arts and Sciences. She is the winner of ESA's 2013 Phil Symons Energy Storage Award, and NAATBATT’s 2014 Market Development Award.
Don Liddell, Co-Founder and General Counsel
Don Liddell is CESA’s General Counsel and a principal of Douglass & Liddell. Don provides legal and government affairs support for CESA's regulatory and legislative advocacy in all forums. In addition to representing CESA, he is in private practice as an attorney focused exclusively on energy law. Don was Assistant General Counsel of Sempra Energy, where he was dedicated to all aspects of its unregulated companies, including power contracting and power plant development, interconnection and transmission, wholesale and retail power marketing, and energy services. He co-founded CESA with Janice Lin in 2009.
Don has over 30 years of experience in the private and government sectors of the energy industry. Prior to joining with Dan Douglass to form Douglass & Liddell, Don was Assistant General Counsel for Sempra Energy. He also served on the Board of Directors of the Independent Energy Producers Association from 1990 to 1997, including a term as Chairman. As an Adjunct Professor, he helped create and taught a course in Energy Law and Policy at the University of San Diego's School of Law. Prior to joining Sempra's predecessor companies in 1982, he was counsel to the United States Department of Energy's San Francisco Operations Office.
Don holds an LL.M from the London School of Economics, a J.D. from the University of California Hastings College of the Law, and a B.A. with honors from San Diego State University.
Chris Edgette, Senior Director
Chris Edgette has over a decade of experience in renewable energy and corporate strategy. He advises CESA on matters related to market development and organizational growth. For the last several years, Chris has specialized in grid storage markets, applications and value propositions throughout the electric power system, assisting a variety of global companies to evaluate appropriate market entry.
Mark Higgins, Senior Director
Mark Higgins brings deep wholesale energy market experience to CESA. Mark’s career in the energy industry has focused on renewables project development and utility regulatory strategy. Mark most recently served as Pacific Gas and Electric Company’s lead on electric transmission policy work at the CAISO, where he worked on formulating PG&E policy on energy storage, demand response, generator interconnection and transmission planning issues. Prior to PG&E, Mark was Director, Utility West at SunEdison (by way of its acquisition of FRV and MMA Renewable Ventures). His responsibilities included management of California utility scale project development strategy and execution. Mark’s portfolio of projects included more than 1 GW of pipeline including SunEdison’s largest development asset, for which he secured 132 MW of PPAs with California utilities. Mark also served as Vice President of Finance of Hu Honua Bioenergy, a 22 MW biomass power redevelopment project in Hawaii with an $85 MM development and construction budget.
Giovanni Damato, Senior Manager
Giovanni Damato lends his analytical expertise to a wide variety of industry stakeholders as they make critical strategic decisions about storage markets, including the integration of storage with renewables. Giovanni played an integral role in CESA’s efforts to amend the SGIP, where he helped build the business case for the inclusion of energy storage as an eligible technology.
Cedric Christensen, Director of Market Development
Cedric Christensen leads operations and development. Prior to CESA, he was General Manager for Agrion - a global network of Fortune 500 companies focused on Energy and Sustainability. Former United Nations Strategy Consultant with extensive international experience including missions with UNDP in Ecuador, the Global Environmental Fund and Ubifrance, French embassy trade office. Cedric received his Master's Degree from Sciences Po Paris.
John Herter, Senior Associate
John Herter brings extensive regulatory and project development experience related to large, wind and solar-integrated energy storage projects. Prior to joining CESA, John played a leading role in the project development of bulk storage projects for General Compression, a compressed-air energy storage firm. John also spent 5 years working at an economics consultancy in Cambridge, MA. For CESA, John chairs the SGIP and NEM Working Groups and supports a variety of other regulatory proceedings. John holds graduate degrees in Environmental Science and Geographical Information Systems from the Lund University (Sweden) and a BA in Economics from Colorado College.
Amanda Coggins, Operations Manager
Amanda Coggins is a certified LEED® Accredited Professional and has extensive experience in renewable energy technologies and policies, environmental sustainability, and energy efficiency. She manages the day to day operations for CESA. Using her background in mechanical engineering and clean energy policy she serves as the CESA staff co-chair of the Alternative Fuel Vehicle Working Group. Amanda holds an MS in Environmental Systems: Energy, Technology, and Policy from Humboldt State University and a BS in Mechanical Engineering from Virginia Tech.